THE COST EFFECTIVE MEDIA SOLUTION

In the current marketing environment in which traditional media is expensive, organizations are constantly looking for effective alternative media options. The in-pack booklet, is one such ‘medium’ and it provides many significant benefits, namely:

• It is highly targeted: The consumer wants to buy the product and would therefore be interested in complementary products; information etc.
• It is very cost effective: Depending on the quantity, an 8-page booklet can cost as little as R0.30 per unit.
• It is measurable: Companies will be able to measure the effectiveness by means of competition entries; coupons redeemed; increased sales etc.

The in-pack booklet can be used in a number of exciting ways:

1. To provide interesting and useful product information.
2. To cross-sell complementary products / brands.
3. For recipes.
4. For competitions.
5. Discount coupons

Mango Moon recently produced over 18 million flow-wrapped booklets which were inserted into every pack of apples, pears and plums that are sold in the UK, Germany and Belgium.

Mango Moon has extensive marketing, retail, printing and manufacturing experience and expertise and provides a holistic solution. Call Mike on 021 788 5337 / 082 323 4442 or go to www.mangomoon.co.za for more details.